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Goodyear Game
2010
Advertising, Animation
45" TV animated TV Spot
  • Our first BIG animation
    This project was born from our persistence on selling our product. We wanted to make a full animation, monster filled, action packed, quick cuts, gorgeous landscapes, high-end 3D TV commercial. And we sold the idea to the director, who was going to shoot the commercial and he bought our idea of making it 3D. Then he sold it to the agency and here is the final product. In HD!
  • Credits
  • Spot developed for Y&R Brazil along with Zero Filmes.
    Lightbox Studios developed the script, environments and all the characters for this 45" spot.

    Client: Goodyear
    Title: Game
    Duration: 45"
    Date: February 2008

    Agency: Young & Rubican Brasil

    Director: Amon (Zero Filmes), BRÄO/Caio Caldeira (Lightbox Studios)

    Creation: BRÄO/Caio Caldeira
    Concept Art: BRÄO/Caio Caldeira/Márcio "MOA" Perrela

    Pré-viz/Editing: BRÄO

    Client Relations: Isabela Cascão/Renata Simonsen
    Modelling: Caio Caldeira/Marcos "Rufus" Palante/Bruno Zambelli/Márcio "MOA" Perrela/Erick Azevedo
    Texturing: BRÄO/Caio Caldeira/Marcos "Rufus" Palante
    Animators: Márcio "MOA" Perrela/Daniel Cavalcante/Daniel Moreno/Erick Azevedo
    Lighting/Render: Caio Caldeira
    FX: Gerome Mortelecque
    Graphics: Gustavo Schiapim

    Post-Prodution: BRÄO

    Storyboard: Cafeu Filmes
    Sound: S de Samba
    Master: Estúdios Mega
  • Making of Goodyear Game

    Here's a small making of. Creation process, From Drawing to Modelling and Compositing.
    Below, From storyboard to Final Product comparison.
  • Stills
  • Modelling
  • Concept Images
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  • Museu da Pessoa (Self-Museum)
    Pro Bono work we've done for the Self Museum (in a free translation for Museu da Pessoa in portuguese)
    Animation, Computer Animation, Art Direction
    2011
  • Goodyear Aquamax
    2' Spot for Goodyear
    Advertising, Computer Animation
    2011
  • Pão de Açucar - Anniversary 2010
    30" TV Commercial
    Advertising, Motion Graphics
    2011
  • Olympikus
    2x30" TV Commercial spots
    Advertising, Computer Animation, Motion Graphics
    2011
  • Paradise
    2' Clip for a party event
    Motion Graphics, Computer Animation
    2011
  • Olympikus Packshots
    Computer generated shoes for commercial pack-shots.
    Advertising, Computer Animation
    2011
  • Olympikus Pausa
    60" commercial spot.
    Advertising, Computer Animation
    2011
  • Havaianas Concept Store
    Compilations of videos done for the Havaianas Concept Store in São Paulo
    Installation Design, Animation
    2011
  • Oi Game
    30" TV Commercial
    Advertising, Computer Animation
    2011
  • OLK Doors
    30" Tv Commercial
    Advertising, Computer Animation
    2011
  • Olympikus Ninjas
    30" TV Commercial
    Advertising, Motion Graphics
    2011
  • Pão de Açucar - Anniversary 2008
    30" TV Commercial
    Advertising, Motion Graphics
    2011
All works © Lightbox Studios 2011.
Please do not reproduce without the expressed written consent of Lightbox Studios.
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