Goodyear Game

2010

Advertising, Animation

45" TV animated TV Spot

Our first BIG animation
This project was born from our persistence on selling our product. We wanted to make a full animation, monster filled, action packed, quick cuts, gorgeous landscapes, high-end 3D TV commercial. And we sold the idea to the director, who was going to shoot the commercial and he bought our idea of making it 3D. Then he sold it to the agency and here is the final product. In HD!
Credits
Spot developed for Y&R Brazil along with Zero Filmes.
Lightbox Studios developed the script, environments and all the characters for this 45" spot.

Client: Goodyear
Title: Game
Duration: 45"
Date: February 2008

Agency: Young & Rubican Brasil

Director: Amon (Zero Filmes), BRÄO/Caio Caldeira (Lightbox Studios)

Creation: BRÄO/Caio Caldeira
Concept Art: BRÄO/Caio Caldeira/Márcio "MOA" Perrela

Pré-viz/Editing: BRÄO

Client Relations: Isabela Cascão/Renata Simonsen
Modelling: Caio Caldeira/Marcos "Rufus" Palante/Bruno Zambelli/Márcio "MOA" Perrela/Erick Azevedo
Texturing: BRÄO/Caio Caldeira/Marcos "Rufus" Palante
Animators: Márcio "MOA" Perrela/Daniel Cavalcante/Daniel Moreno/Erick Azevedo
Lighting/Render: Caio Caldeira
FX: Gerome Mortelecque
Graphics: Gustavo Schiapim

Post-Prodution: BRÄO

Storyboard: Cafeu Filmes
Sound: S de Samba
Master: Estúdios Mega
Making of Goodyear Game

Here's a small making of. Creation process, From Drawing to Modelling and Compositing.
Below, From storyboard to Final Product comparison.
Stills
Modelling
Concept Images